Organic and Eco-Friendly Products

Origins of the Towel

It is thought that the modern towel was first created by the Turks between the 17th and 18th centuries. Two main factors contributed to the use of towels. The first was the use of special towels by Arab and Turkish brides in a ceremonial bath on the day of their wedding. The other factor was the Turkish baths, which required specialised soaking cloths for different parts of the body. Moisture-absorbing cloths were created specifically for the head, shoulders or hips to create a more relaxing experience.

The Turkish bath towel measured approximately 90 cm x 110 cm, made of cotton or linen. The Ottomans gave towels style, design and fancy weaving. With their expert carpet weaving skills, the Turks created 2/2 twill weave towels with extra-warp loop pile (loops of thread standing up from the cloth). All the towels were hand woven, adding to their reputation.

Organic Towels

The manufacture of towels developed from hand woven to machine produced. This increased the level of efficiency and lowered overhead costs, meaning towels became more affordable. Although hand woven towels continue to be crafted today, they tend to be much more costly. With the industrial age came great variety in products as well. Towels varied in colour, patterns, thickness, softness and composition. The range of towels also multiplied, including hand towels, kitchen towels, children’s towels, beach towels, sports towel, foot towel, wash cloths and so on.

Although originally made of cotton, organic bamboo towels actually provide a higher absorbency rate. Bamboo towels are thought to have first made an appearance in the 1960s and 1970s with the birth of the environmental movement. With increased awareness of the damage that the textile industry has on the planet, new methods of cultivation and manufacture were found, as well as new raw materials to use. Bamboo towels are exceptionally soft and absorbent, naturally antibacterial and better for the environment.

Towels

A towel is a piece of absorbent cloth used for wiping or drying, whether to dry yourself or something else. The material draws moisture away from the body through contact, otherwise known as wicking (the flow of liquids through porous material). Bath towels are generally woven with a loop or pile for absorbency. Usually this involves the use of a dobby loom. Dobby is short for ‘draw boy’, which refers to the weaver’s helpers who used to control the warp thread by pulling on draw threads.

Bath towels are generally produced in single colours, although some are decorated with embroidery. The reason for not printing designs on towels is that towels are exposed to a lot of water and would probably not retain their patterns very long.

Traditionally produced towels are made from cotton or a blend of cotton and polyester. The raw material is spun into yarn, coated (with products such as PVA starch and wax), woven into fabric, bleached, dyed, hemmed and labeled. All towels are bleached white before it they are dyed, using chemicals such as hydrogen peroxide, caustic defoamers and so on. The wet linen is subjected to high temperatures to create a chemical reaction, then it is washed a couple of times to rinse out all the chemicals. This process not only creates toxic byproducts as waste and uses huge amounts of water, but also leaves you exposed to toxic chemicals.

Bamboo Towels

Towels made from bamboo fibre are more environmentally friendly than traditionally made towels. Not only are they made from a highly sustainable and renewable resource that is naturally antifungal and antibacterial, but they are not treated with toxic chemicals such as bleach.

Bamboo towels are highly absorbent, silky smooth in texture, breathable, odor resistant and hypoallergenic. They are extremely durable because the pulp fibre is extracted naturally through steaming and boiling, not chemical processing, so its special structure is retained as are all its incredible properties.

Host a Party

Ettitude has designed a new party plan opportunity to try and sell eco-friendly products from your own home. Whether a gathering with friends and family, a baby shower or a mum’s get-together, Ettitude can tailor the party to your specific needs.

In addition to giving you the opportunity to feel and try Ettitude’s eco friendly fabrics, sourced from socially responsible manufacturers and selected according to a strict process that ensures that their products are original, organic and efficient, hosts will receive lots of free products. Rewards include receiving 15% of total sales made from the party, as well as $10 to spend on Ettitude products for every new party booking.

Ettitude parties are easy to organise, with consultants provide everything that’s needed. All the host has to do is invite the guests, provide somewhere to hold the party (like your living room!), and food and drinks if you want to. The Ettitude 3e party is eco friendly, easy and enjoyable, a perfect opportunity to shop for stylish, practical and ethical products.

Ettitude Products

Ettitude is a company that specialises in providing environmentally sustainable baby clothing, towels, sheets, quilt covers, accessories and laundry products. The bamboo baby clothing and towels are natural soft, highly absorbant, anti static, antimicrobial, hypoallergenic, odor resistant, and beautifully silky. In addition, bamboo fiber is 100% biodegradable and one of the world’s greatest renewable forest resources. This is because it is the world’s fastest growing plants and can grow all over our planet, and in addition does not need chemical fertlisers or pesticides to grow.

Ettitude also produces baby clothing from organic cotton. Conventionally produced cotton is one of the most environmentally harmful textiles manufactured due to the amount of water and pesticides used, as well as all the chemicals used in manufacture from bleaching to dyeing and fabric softening. Organic cotton uses no pesticides, herbicides or insecticides, and then natural dyes.